POP-UP HOTEL REVOLUTION, the architectural innovation about to come in the hotel industryWHICH IS MOVING: PEOPLE OR ARCHITECTURE? In an era where nomadism is the keyword that relates people to the rest of the world, architecture is seeking for a concrete response to the recent needs, result of the rise of mobility and worldwide travels. The proposal of new modular structures for the hospitality market defines the tendency to think movable, modular, flexible.