Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition IrrelevantThe global phenomenon, embraced by business worldwide and now published in more than 40 languages. This international bestseller challenges everything you thought you knew about the requirements for strategic success. Since the dawn of the industrial age, companies have engaged in head to head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation.