Men's Vintage Black Bronc Embroidered Western ShirtThis is a tribute to our signature bronc embroidery circa 1946 when Papa Jack founded Rockmount. He was the worlds oldest CEO, working until age 107 years. This is when he innovated the first snap shirts, too. Embroidery is a special treatment that helped popularize Western fashion from the very beginning. Rockmount maintains the art of the shirt maker like no other brand, a four generation tradition of the finest craftsmanship in both shirt