Affinivo.comA natural, likeable . com business name This smart name is derived from the powerful word 'affinity': "a natural liking for, or attraction to, a person, thing, or idea". The word is also used to refer to people who share the same interests (an affinity group), so it's a concept that is often used in business and especially in marketing or social media. The name is short and easy to say and spell, and has a contemporary corporate style that adds to its