The Ultimate Guide For CEOs: An Executive Guide to Managing Large, Complex, and Long Range Projects - Hardcoverby Forrest W. Heard (Author) THE ULTIMATE GUIDE FOR CEOs An executive guide to managing large, complex, and long range projects. A manager sets objectives A manager organizes A manager motivates and communicates A manager establishes yardsticks and develops people. Traditionally, we have searched for the miracle worker with the magic wand to turn an ailing organization around. However, establishing, maintaining, and restoring a theory does not require