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Transnational Marketing Journal, Vol. 3, No.1, May 2015
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Transnational Marketing Journal, Vol. 3, No.1, May 2015
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Transnational Marketing Journal, Vol. 3, No.1, May 2015CONTENT Positioning Generation Y for effective mobile communication: The case of three cities in India Varsha Jain & Saunya Pant The classification of customer and brand oriented marketing capabilities Katharina Buttenberg An investigative analysis of the factors influencing degree of involvement in a foreign market Maktoba Omar & Collins Osei The influence of country personality dimensions on intensions to recommend visiting: The preponderance of
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Transnational Marketing Journal, Vol. 3, No.1, May 2015
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