Wella EIMI Shape Me 150ml48 H SHAPE MEMORY HAIR GEL HOLD LEVEL 2 EIMI Shape Me is a heat activated hair gel formulated with memorising polymer complex which helps shape or blow dry hair the way you want and keeps the look for up to 48h. Be innovative and style the hair the way you want it with Wella Professionals hair styling products. HOW TO USE: Take a small amount in your hand and rub them together. Apply evenly on wet or dry hair from roots to ends.