Transnational Marketing Journal, Vol. 5, No.2, October 2017TRANSNATIONAL MARKETING JOURNAL ISSN: 2041 4684 Volume 5, No 2, October 2017 e ISSN: 2041 4692 Editorial Ibrahim Sirkeci Discovering the Interpersonal Relationship between Luxury Perfume Brands and Consumers Varsha Jain, Chakshu Bhandari, Ganesh B. E. Portuguese Sardines from the ritual to the brand Ceclia Avelino Barbosa The impact of dynamic capabilities on firm perceived marketing performance of small and medium sized enterprises Blent Akkaya, Akif