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When Coffee and Kale Compete: Become Great at Making Products People Will Buy Book by Alan Klement
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When Coffee and Kale Compete: Become Great at Making Products People Will Buy Book by Alan Klement
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When Coffee and Kale Compete: Become Great at Making Products People Will Buy Book by Alan KlementPremium white Cream Pages Stitched Binding Matte Cover Local Premium Copy Dimensions 5. 5 x 8. 26 inches Language English Pages Amount 258 Summary : When Coffee and Kale Compete: Become Great at Making Products People Will Buy by Alan Klement is a highly recommended book that provides a practical, step by step analysis of how customers truly make purchasing decisions, focusing on the "Jobs to be Done" (JTBD) theory. The book argues that businesses
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When Coffee and Kale Compete: Become Great at Making Products People Will Buy Book by Alan Klement
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