Bovril Beef Hot Drink Januarily WinterOriginal vintage food advertising poster for Bovril Januarily speaking you need Bovril featuring bold black lettering on a white background with a black double line border on both sides. Printed in Britain in the 1930s, this campaign used puns and word play to resemble the public announcement propaganda posters of the time. Developed by John Lawson Johnston in the 1870s, Bovril is a beef meat extract paste often used to make a hot drink or added as a