Norbert Schoener Prada Archive 1998-2002formal exercise in making a book as true to Schoerners seminal campaigns as his photographs were to the DNA of the Prada brand. Art directed and designed by Jonny Lu Studio with a unique fold hole punched format, Angela Lindvalls face on the cover, the absence of text form and function become inseparable. It is the book of Norbert Schoerners Prada. Its presence explains itself. Third edition 1500 copies
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