Love v. Regency: Case File, Third EditionFor more than a decade, dermatologist Dr. Stanley Love has marketed his cosmetic surgery practice with "The Love Look" as his slogan. During that time, Regency Plastic Surgery, a New York City practice with branches around the country, registered the service mark "The Look of Love" with the U. S. Patent and Trademark Office and began using the slogan in all its marketing. But when Regency opened a branch practice in Nita City, about two years ago, a