Transnational Marketing Journal - Vol. 7 No. 2 - October 2019CONTENT Editorial Omar Al Serhan Explaining Tunisians Public Attitude Toward Sustainable Tourism: A Social Values Based Segmentation Approach Boutheina Ben Gamra, Azza Temessek Behi Emirati Millennials: A Catalyst for Innovation in the Tourism Industry Samia Youssry Warda Beer Brand Word of Mouth Drivers in Colombia: A Qualitative Exploration Philipp G Stahl, Nathalia C Tjandra, Alessandro Feri, Kristen Marshall Customer Relationship Management: A
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