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Bridging Mass Customization & Open Innovation
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Bridging Mass Customization & Open InnovationThis book documents the results of the 2011 World Conference on Mass Customization, Personalization, and Co Creation (MCPC 2011), hosted in November 2011 by the Haas School of Business at UC Berkeley. It contains an overview of all presentations, and includes an access code to more than 2500 pages of materials, including all conference presentation slide sets, videos of all presentations of the business seminar, and many full text papers. The
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Bridging Mass Customization & Open Innovation
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