Transnational Marketing Journal - Vol. 6 No. 2 - October 2018Transnational Marketing Journal Volume 6 no 2. Editorial Evin Do_an Understanding determinants of illegal e book downloading behaviour in the UK and Germany Oliver Jonas and Ibrahim Sirkeci The Dilemma of Place Branding: Transitory mega events vs. sustainable image building Evin Do_an CASE STUDY: Behind Hummus Wars: The Role of the Food in National Identity in the Middle East zge opuro_lu Diaspora Marketing Revisited: The nexus of entrepreneurs and
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