Break the InternetOld media is over. The internet reigns. And in todays attention economy, influencers are kings. But who are they and how do you become one? Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to todays world in which YouTube, Instagram and TikTok dominate. Examining the new media landscape that the rise of online celebrity has created, it is an insider account of