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Essentials of Marketing, 6e**Pages: 368, Specialty: Marketing, Publisher: Pearson, Publication Year: 2016, Cover: Paperback, Dimensions: 196x266x17mm Essentials of Marketing, sixth edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives. Using contemporary case studies, in chapter examples and
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Essentials of Marketing, 6e**
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