BMW Headsup display OEM 610BMW head up display is a transparent screen displayed on the windshield, which projects driver relevant data straight into the drivers line of sight. Made with the aim of helping drivers maintain their focus on the road, it actually reduces the time required to absorb information by more than half compared to glancing at the cockpit or the central BMW iDrive screen. Anyone who drives pedal to the metal especially treasures that feature at high speeds.