Marketing Research 11e International Student Version WIEPages: 662, Specialty: Marketing, Publisher: Wiley, Publication Year: 2012, Cover: Paperback, Dimensions: 202x252x22mm This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Pointing
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Marketing Research 11e International Student Version WIE