The Customization 500The Customization 500 study is an international benchmark study on mass customization and personalization in consumer E Commerce. It's aimed to provide a showcase of the state of the art of mass customization (MC) and personalization in the internet. On the one hand, we want to provide a comprehensive picture of the market space of customization companies in this domain. On the other, we will look closer into choice navigation, the ability of
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