Innovation Ð the path of embracing change to create value; 4th Innovation Best Practice & Future Challenges ReportThis report draws together and reflects on insights from 45 interviews with senior innovation leaders from around the globe. In a world where innovation is needed more than ever and where misunderstanding and confusions as to what to be an innovative organisation actually means and looks like still remains this report offers guidance, insights and direction. Whether you feel your organisation is at the leading edge, or at the outset of its journey to