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The Business of InnovationThis is an extremely practical field guide to innovation in the context of the business. A mixture of case histories from Shell and other companies show how to approach innovation for success. Its about the real work. The Business of Innovation is a must read for anyone serious about innovation. Key features: Discusses how to integrate the innovation process with the business Based on unique insights into the innovation process Provides a deep insight
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The Business of Innovation
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11072908779
US$ 144.92
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